Many early-stage entrepreneurial ventures have developed a disruptive technology, or product/service offering that has the potential to revolutionize an industry.  However, many businesses never really gain traction due to a lack of understanding on where it is most appropriate to establish their beachhead.  As critical as having a great value proposition, is the knowledge of what vertical to target for launch.  The most common mistake we have seen at Strassa, is the shotgun approach where the entrepreneurial team targets a broad market segment and burns through its resources before early adoption can be achieved.  At Strassa, we are adept at understanding market segmentation and crafting go-to-market strategies that capitalize on segmentation analysis. We have decades of real-life, entrepreneurial experience with launching new products, re-positioning existing products, and penetrating market adjacencies.

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