These two words are the most misunderstood and overused words in business. Vision and strategy are rarely aligned within early stage start-ups. A well-articulated vision, crisply defined around the value proposition, is the stepping stone to successful strategy formulation and implementation. A vision describes “where we are going” while the strategy is “our plan for getting there”.  Without a clear understanding of where we are going, no plan will lead us to the proper place. This is where Strassa comes in! We are masters at working with entrepreneurs on crafting the vision statement and developing a strategy to achieve that vision. We will craft the strategy and work with the team to implement that strategy, allowing for: corporate level objectives to be established; functional area goals that achieve corporate objectives; and, developing activity maps and tasks that align vision, strategy and the deployment of resources.

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